Head of Marketing

About Us

LenderLink is an API Credit Network built on Open Finance principles, enabling secure and efficient credit-data exchange among digital lenders, collection agencies, and credit / alternative data providers. We empower partners to make smarter, faster, and fairer credit decisions through our scalable platform.

We are ISO 27001 Certified and double Gold winner at the 2025 KMC Startup Awards for Startup of the Year and Customer Experience Excellence. Our infrastructure supports the next generation of credit systems across Southeast Asia.

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About the Role

We are seeking a hands-on, strategic, and creative Head of Marketing to lead all marketing efforts across: 50% B2B Marketing: Credit infrastructure, API products, enterprise branding Channels: LinkedIn, PR, newsletters, events, long-form content, product storytelling, corporate website, and the LenderLink Podcast. 50% B2C/D2C Marketing: Upcoming D2C consumer brand and app launch Channels: social media, influencers, content creation, app launch campaigns, community building, retention and engagement mechanics, and viral loop design. This role is both strategic and execution-heavy: you will set the vision, run campaigns yourself, and gradually build a marketing team as we scale.

Job Responsibilities

• Lead all B2B marketing — LinkedIn, PR, newsletters, events, podcast, website
• Launch and grow LenderLink’s upcoming D2C credit information brand
• Build content, campaigns, funnels, and communities from the ground up
• Work across leadership, Sales, and Product to power our next stage of growth

Qualifications

• Mandatory: Strong experience using AI tools (ChatGPT, Claude, Midjourney, Runway, AI video, AI design, AI automation, AI analytics).
• You must be a heavy, daily AI user.
• Hands-on marketer — able to write copy, design campaigns, manage social, and direct multimedia content.
• Proven experience running both B2B and B2C marketing programs.
• Strong track record in growth, acquisition, brand building, storytelling, and PR.
• Experience launching and scaling new brands or app-based products.
• Excellent communication and leadership skills.

Strong Advantages

• Startup experience (high-growth, early-stage, scrappy, cross-functional execution).
• Fintech or financial services experience, ideally in credit scoring, lending, or API/data platforms in the Philippines (mandatory) and APAC;
• Comfort operating with minimal structure and building processes from zero to one.
• Ability to collaborate with Sales, Data, Product, Engineering, and CEO-level stakeholders.

Why Join Us

• Be part of the Philippines’ most important new credit data infrastructure
• Lead the marketing strategy for both B2B fintech + B2C consumer brands
• Massive ownership, creative freedom, and direct impact
• Build a marketing team from scratch
• Work directly with the CEO and leadership across APAC
• Competitive compensation and hybrid work setup